Analysis of market share and supply and demand sta

2022-08-12
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Analysis on the market share and current situation of supply and demand of plastic doors and windows in China

in recent years, China's plastic doors and windows industry has developed rapidly, with an annual output of 175million square meters. However, Beijing SP consulting company pointed out in its latest report that China's plastic door and window market is "large but not refined". China's plastic door and window industry is large, but its output value is not high

according to the report, the annual demand of China's door and window market exceeds 500million square meters. Among them, nearly 35% of doors and windows are plastic products. Although this proportion is still far from that of developed countries (45% of the total demand for plastic doors and windows in the United States and 54% in Germany), it is enough to show that the market demand for plastic doors and windows in China is expanding. However, the report points out that due to overcapacity, lack of industry standards, and unclear consumer preferences, China's door and window manufacturers can only launch a batch by batch price war at the expense of quality in order to stand out in the fierce competition

market share of plastic doors and windows in China and analysis of the current situation of supply and demand

market share of building doors and windows in China in 1985: steel doors and windows accounted for 63.4%, aluminum doors and windows accounted for 4.8%, plastic doors and windows accounted for 0.3%, wooden doors and windows and other doors and windows accounted for 31.5%. In 1995, steel doors and windows accounted for 39.1%, aluminum doors and windows for 33.8%, plastic doors and windows for 11.2%, wooden doors and windows and other doors and windows for 15.9%. In 2000, steel doors and windows accounted for 13.4%, aluminum doors and windows for 40.4%, plastic doors and windows for 25.5%, wooden doors and windows and other doors and windows for 20.7%. In 2002, plastic doors and windows accounted for 35% of the new construction market in China. The above data shows that in the past 20 years of reform and opening up, with the expansion of residential housing construction scale, the market scale development and product structure of building doors and windows have been constantly changing

compared with other decorative materials in the building materials industry, the entry threshold of the plastic door and window industry is relatively low. As long as they have sufficient economic strength, early business operators can quickly enter the door and window industry by relying on opportunities, personal judgment and unique ways of doing things, and begin to develop rapidly. In the environment of market economy, as more and more enterprises enter the plastic door and window industry, and the price of products is becoming more and more transparent, many enterprises have to face the huge pressure brought by market competition. The market share of many enterprises is gradually shrinking, the homogenization of products is becoming more and more serious, and the sales volume of enterprises is also declining

according to the China Building Metal Structure Association, the annual demand for plastic doors and windows in China is 1.5 million tons. However, the annual market supply of the plastic industry is 3million tons. Therefore, China's door and window market is facing a serious oversupply situation

analysis of market share and supply and demand status of plastic doors and windows in China

analysis of the reasons why China's plastic doors and windows industry is "large but not refined"

China is the largest market for doors and windows in the world, and its quick drying performance can be comparable to that of polyester. There are about 2.1 billion square meters of housing construction projects in China every year. According to the current market share of plastic doors and windows, there are about 175million square meters of plastic doors and windows every year. Although the industry of plastic doors and windows in China is large, its output value is not high. The main reasons are as follows:

first, buyers have a weak sense of consumption. When most Chinese consumers buy houses, they mainly focus on the qualifications of developers and builders, as well as the construction quality of houses. Due to the lack of knowledge about doors and windows and the influence of traditional concepts, property buyers pay less attention to the quality of doors and windows. To a certain extent, this has contributed to the "arrogance" of door and window producers who cut corners

secondly, China's plastic door and window industry standards are missing. At present, there is no industry standard for doors and windows that matches the housing price in China, and the requirements for the five major properties of doors and windows (i.e. wind pressure resistance, air leakage, rainwater permeability, thermal insulation and sound insulation) are often only qualified for the samples submitted for inspection. After the building is completed, the qualified rate of door and window inspection is low. For most home buyers, they have no ability and no means to test the five properties of doors and windows, and the state has no corresponding binding force. Therefore, in order to save costs, developers and builders mostly make "articles" on doors and windows

moreover, vicious competition among enterprises is serious. Plastic doors and windows are listed as one of the national key construction materials for low noise construction because of their incomparable advantages. In the past 10 years, the production and application of plastic doors and windows have developed rapidly in China. However, due to overheated development, the relationship between market supply and demand is seriously unbalanced. The situation of supply exceeding demand has led to serious vicious competition in low prices in the industry, and products are shoddy and Jerry built frequently, which has greatly affected the reputation of plastic doors and windows. In addition, the low price competition makes the whole plastic door and window industry in a state of loss

internal and external factors affecting the development of China's plastic door and window industry

at present, plastic building materials, with its excellent energy-saving characteristics, has become the second largest pillar industry of China's plastic industry, with an average annual growth rate of more than 15%

the rapid development of the plastic door and window industry lies in the influence of the following favorable factors: first, China's policies issued this year to encourage foreign investment in plastic building materials projects such as replacing steel with plastic and wood with plastic have brought great development opportunities for plastic doors and windows and led to the rapid development of the industry. Secondly, the increasing investment in infrastructure construction in recent years has provided a huge demand market for the plastic door and window industry. Attention should be paid to inspecting various phenomena in the four stages of the stretching process. Third, according to the national "12th Five Year Plan", the future market capacity of energy-saving materials and technologies can reach trillions of yuan, which provides a huge space for the development of environmental friendly plastic building materials, which are mainly used to detect the ring stiffness of pipes

while seeing the positive factors for the development of the industry, there are also some negative factors:

first, the state has adjusted its foreign trade policy, and the export of plastic products has changed from encouragement to restriction. Especially since the reduction of the export tax rebate rate, many plastic products enterprises have reduced the export of related goods due to the sharp reduction of tax rebate, and the export volume of domestic plastic products has suddenly decreased, while the import volume has increased accordingly

second, the international crude oil price continues to rise, and the cost of raw materials has increased significantly, which has brought a great impact to the plastic processing industry. On the one hand, enterprises should undertake the cost transfer pressure brought by the upstream; On the other hand, the leading products of enterprises are highly competitive, and it is difficult to further transfer costs, so new breakthroughs need to be found

[summary] with the increasing demand for plastic doors and windows in the market in recent years, the development of China's plastic doors and windows industry has generally entered a mature period. However, there is still a long way to go for China's plastic door and window industry to cope with the high requirements of market quality and building standards. The author believes that if China's plastic door and window market wants to develop healthily and stably, the state must introduce more perfect policies to regulate the local market as soon as possible, integrate, adapt or eliminate small-scale, technologically backward and low-quality manufacturers, and severely crack down on and ban counterfeiting and opportunism. At the same time, urge relevant enterprises to speed up the adjustment of industrial structure and the transformation of development mode

note: the reprinted content is indicated with the source. The reprint is for the purpose of transmitting more information, and does not mean to agree with its views or confirm the authenticity of its content

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