Only innovation can win the transformation and upg

Only innovation can win in the transformation and upgrading of printing enterprises

release date: Source: Bisheng editor: China Packaging browsing times: 441 copyright and disclaimer

core tip: a few nights ago, it was more than 10 o'clock, and a person in charge of a printing enterprise in Hangzhou sent me a public price list of other companies on the, hoping to hear my opinions. This price list is simple and clear, and directly gives the lowest price in the current digital printing market. I think many bosses of Business Express printing enterprises will take a breath when they see this price list because the fragility of P (HB – HV) is weakened. I replied to him, "it seems that digital printing enterprises have also begun to play innovation. But I don't think it has much to do with your company. Your advantage is to serve direct customers, and such a low price is for intermediate customers. Just keep your attention here."

[China Packaging News] a few nights ago, it was already more than 10 o'clock. A person in charge of a printing enterprise in Hangzhou sent me a public price list of other companies on the website, and wanted to hear my opinions. This price list is simple and clear, and directly gives the lowest price in the current digital printing market. I think many bosses of Business Express printing enterprises will suck back when they see this price list, only to ensure the normal operation of the oil pump. I replied to him: it seems that digital printing enterprises are also starting to innovate. But I don't think it has much to do with your company. Your advantage is to serve direct customers, and such a low price is for intermediate customers. Just keep your attention here

heroes come from troubled times. This sentence seems to have many implications with the current domestic printing market. Transformation of printing enterprises 1. The definition and upgrading of fillers can only be won by innovation. 11. When doing high-temperature experiments in the cold and hot shock test box, the temperature in the box is very high. Innovation in every direction, such as price innovation, service innovation, mode innovation, product innovation, will create a new star enterprise. Will your enterprise be the next star

to be innovative, be conservative first

every enterprise is different, and the same is true of printing enterprises. The existing equipment, personnel and customer base of the enterprise are the starting point of innovation. When the enterprise really understands its existing internal and external resources, innovation will naturally come as promised

Mr. Liang used to work in an IT company. In 2010, he partnered with his friends to open a printing factory. Business was good in the first few years, and I always wanted to find new breakthroughs in the past two years. Mr. Liang first started with the existing customers and visited several customers who had not placed an order in six months. He found that the customers had orders and just chose other printing companies. After careful understanding, President Liang found the root of the problem. The printed materials of these customers are related to publicity activities. Each activity has a theme, and it is necessary to match the printed materials with the activity home page on the customer company's website. The new printing company provides customers with a derivative service, that is, after the design draft of the printed matter is confirmed, it also helps customers update the content of the home page of relevant activities to ensure that the use of the printed matter is synchronized with the content of the online station. In Mr. Liang's opinion, such a service is too easy to achieve. His former colleagues in the IT company can complete such work in half an hour. Therefore, after careful consideration, President Liang is ready to go further than his competitors and make a page for each activity of the customer to help the customer better manage the various information obtained in the activity. Such innovative services have helped liangzong's company pull back many lost customers, and this business has also become a new selling point of the enterprise

enterprise innovation is the inevitable result of market competition. Many printing enterprises' existing resources contain a large number of conditions and factors conducive to innovation. The key is to be able to calm down, carefully study the changes in customer demand in the market, start from existing resources, hold on to the old, and create new

put down arrogance and start from respecting your opponents

the author has met many heads of printing enterprises who are brave in innovation like President Liang, but at the same time, he has also encountered many heads of enterprises who avoid innovation. It may be that the rapid development of the Chinese market in previous years has brought fruitful returns to a large number of printing enterprises, and many heads of printing enterprises always show inexplicable arrogance in their speeches. Liang Zong's company can make timely adjustments and have the courage to innovate, which is not unrelated to their positive attitude. There is no arrogant track in the innovation arena, and serious analysis of the current situation is the beginning of innovation

from the above examples, we can see that enterprise innovation should start from the following aspects. First, we should have the courage to face our own problems. Business reduction or profit reduction is related to the overall environment, but for individual printing enterprises, the main reason is the decline of their own competitiveness. The intensification of homogeneous competition is the result of a large number of enterprises not seeking active innovation, which is directly related to the attitude of the person in charge of the enterprise. Second, maintain due respect for competitors. Typically, when someone in a peer enterprise starts to cut prices, most people react negatively. Such mentality is not conducive to timely insight into market changes. There is no right or wrong in the secular sense of price war. Low price does not mean low profit. When low price enterprises can survive for a long time and develop continuously, it often means the birth of a new model. Third, innovation starts with less investment. Real innovation takes place under the most deficient conditions. Liang Zong's company launched new services almost without any investment, and the effect exceeded expectations. Innovation is not the patent of large companies, but the harvest of enterprises in actively responding to market changes. Fourth, keep an open mind. Having a background in an IT company is one of Mr. Liang's advantages, which makes it easy for him to look at problems beyond the mindset of a printing enterprise. This is a difficult point for printers to seek innovation. I don't know whether it is arrogance of an industry

summarize experience and institutionalize innovation

the market is changing every day, and the competitors of Liang head office also need to deal with new challenges. There is no end to innovation. Continuous improvement is innovation. To achieve continuous improvement, we must improve the mechanism construction to encourage innovation

the author suggests that in the next work, Liang's company should not only continuously optimize the value-added services provided to customers, but also summarize the experience of this innovation and institutionalize the innovation behavior. Mr. Liang can establish an early warning mechanism within the enterprise to timely feed back the changes in business volume and profits; The management should be able to find problems in time according to data changes, and accurately judge whether the motivation comes from within or outside the enterprise. If the existing countermeasures can not effectively solve the problem, then we should consider finding a way through innovation. External innovation can refer to the four aspects mentioned above. Internal innovation can start with optimizing existing processes and improving post regulations. In terms of internal innovation, many printing enterprises have done well, and may be around us